Tag Archives: Marketing

Marketing the New League: a Rebuttal to Joanna Lohman

About me: I’ve been a follower of women’s soccer since 1999, a Washington Freedom season ticket holder since 2001 (including the W-League era), and ran the primary Washington Freedom supporters’ group, the Freedom Fighters, from the return to WPS in 2008 until the team was moved to Florida in late 2010.

Joanna Lohman has written a heartfelt, well-thought-out, well-researched article about how to market the new women’s professional league, saying that the most important thing to do is to focus on the most enthusiastic fans (the “fanatics”, as she puts it). Unfortunately, I think that’s both wrong and pointless. Continue reading